Content marketing · Social media · Reels
Content that wins you clients — without eating your time
I build the strategy, set up the content system and run your social media so it brings in enquiries while you focus on your business.
In numbers
14+
years in marketing
20+
projects
124K
followers on my blog
600+
participants in my online programme
1.6M
YouTube views
Who I work with
Companies with several accounts
Clinics, medical centres and service companies that need one voice and one system across all their channels.
Experts and professionals
Real estate, law, architecture, wellness: a personal brand people trust before the first call.
Small service businesses
Hospitality, studios, retreat centres: content that fills your calendar without you posting every day.
Experts and SMM specialists running their own accounts
Strategy sessions, training and talks for people who want to do it themselves, with a clear plan.
Services
Strategy session
1.5–2 hours online. We review your channels, audience and goals, and you leave with concrete next steps.
€100
Content strategy and personal brand
Positioning, audience, topics, formats and a posting plan. A document you or your team can work from.
from €600
Social media management
3 months minimum. Includes 12 Reels a month, planning, copy, posting and a weekly call.
from €600/month
Reels
Script, editing and copy for short videos from your own footage or your team's.
from €20 per video
Meta advertising
Instagram and Facebook campaigns. The ad budget is paid to Meta separately.
on request
Podcast production
Concept, episode preparation, editing and distribution.
on request
AI content
Images, video and copy made with AI as part of any service.
add-on
Prices are indicative, in euros and exclude VAT. In Spain 21% IVA is added; for clients in other countries the applicable treatment is stated in the proposal.
How I work
Intro and audit
We talk about your goals, and I review your channels, audience and competitors.
Strategy
I define positioning, topics and formats, and we agree on the result we're after.
Content system
Brand guide, posting plan and a clear workflow so content gets made without chaos.
Ongoing support or handover
I run your channels myself, or hand the system over to your team.
Rules that make it work
- The brand guide is approved in week one.
- Two rounds of edits on every deliverable.
- One point of contact on your side.
- No more than 3 projects at a time, so each gets the attention it needs.
Why me
Tested on myself first
My blog has 124K followers, and my online programme brought together more than 600 participants.
Experience with company accounts
A pilot project with the accounts of a network of medical centres: several brands, one system.
My own stable team
I work with a trusted team, but you deal with one person: me.
17 years of yoga
I know the wellness industry from the inside and can talk about it without clichés.
About me
I'm Victoria Kovaleva. I started as a yoga teacher, built my own online platform and that's how I came to marketing: first for my own project, then for clients. I've worked in marketing since 2012.
I live in Barcelona and work online with clients from different countries.
I don't buy ads from bloggers: I create content together with them.
FAQ
How much does it cost to work with you?
The prices above are indicative. The final cost depends on the scope and is set in the proposal. Prices exclude VAT: in Spain 21% IVA is added; for clients in other countries the applicable treatment is stated in the proposal.
How long does it take?
It depends on the project, and we set it out in the proposal. Social media management runs for at least 3 months: that's how long content needs to deliver results.
Do you work outside wellness?
Yes. I work with clinics, service companies, professionals and real estate, among others.
Which languages do you work in?
Spanish, Russian and English.
Do I need an ad budget?
Not necessarily. If we run ads, the ad budget is paid directly to Meta, separately from my fee.
Can I book just a consultation?
Yes: that's exactly what the strategy session is for.
Shall we talk about your project?
Write to me and tell me where you are now. I reply personally.
Or message me directly: